Email Marketing

Email Marketing Tips - Follow Up Marketing Must Haves

Back in the 90’s and early 2000’s, email marketing was the lifeblood of any internet business. Today, it’s not much different. Even with technology moving as fast as it is and with new communication vehicles coming out each and every year, email is still king.

Think about it, no matter where you are in today’s world, you have your phone on you and you get emails. So email in today’s world is a communication engine that allows you to contact people no matter where they are or what they are doing.

Keeping this in mind, we want to give you a few quick tips for email marketing that will help with increasing your overall success.

- Email Marketing

Quick Tips For Better Email Marketing Results

Okay, so we offer email marketing services, but instead of just telling you how we can help you with your email marketing, I want to give you some quick tips on better email marketing results and powerful follow-up marketing strategies.

After we share the info here, we’ll give you a quick rundown of how we can help with your email marketing campaigns.

So let’s get into it, shall we?

10 Simple Email Marketing Tips

  • Shorter Is Better: When you write your emails you should try and get to the point as quick as possible while still providing the info you want to get across. Remember in today’s world people want fast easy and simple.

  • Personalize To Get Attention: When you start your email marketing campaign, make sure you use a system that offers email personalization. This is usually done using a token or a tag of some sort. The system we install and setup for clients uses the !fname tag. This allows you to grab the attention of your subscribers because you will be talking to them individually and not talking at them.

  • Hold Your Subscriber’s Hand: Don’t start selling to your subscribers right away. Take them by the hand and teach them about whatever it is they subscribed to your list for. Example – if you are giving them an ebook you would make the first few emails about the ebook itself. Teach them to open and use what ever resource you provide. THEN you can start adding some sales or promotional messages.

  • Make Your Subject Lines Pop: The very first thing your subscribers will see is your subject line. So, you need to make sure your subject line pops – make sure it grabs the attention of the list members and makes them want to open your email. Use the personalization feature so the subject line address them personally. Example – “!ifname, here’s a secret about _______ we don’t share with just anybody!

  • Give, Give, Give: Every few emails, make sure you give your subscribes something of value. Something they can use or implement right away. This builds trust and shows your list members you care about them. The more trust you build the better email open rates you’ll have!

  • Give Simple & Clear Direction: You have to look at each email you write or have written, the same way you would if you were writing copy for your website. You need to give your readers clear and simple direction. You need to literally tell the reader what to do. (“What you want to do right now is simple and easy – Click the link below”)

  • 3 Links MAX In Email Copy: This is actually important and I see most people skipping this altogether most of the time. Make sure you have NO MORE than 3 links to whatever it is you’re emailing about. You should actually have 3 links in every email you want people to take action on.  One at the top of the email, one in the middle and one at the end.
  • Give Hints About The Next Message Coming:  You want to keep your subscribers thinking about the next email coming.  If you have a good follow up series, you can actually get subscribers looking for your next email when you give them a little hint about what it will cover. If they don’t see it, some will even email you asking where it is.
  • When Possible, Create Web Pages Of Your Emails:  This would be kind of like an online archive of your messages. You link a link at the very top of your message to the page online and if they click, they see a webpage with your email message. This allows you to do more, provide more info and get them clicking on other links.
  • Plain Text & HTML Format:  Most email systems today offer “multi-part” email sending. This is an HTML version and a plain text version going out at the same time. The email reader systems decide which one to show the reader.  This ensures you always show the best possible message to the reader.

What All Of These Things Do For Your Email Marketing

- Email MarketingThe ten things listed above are what Ray (founder/CEO) has found to be some of the most important pieces of email success. Using the 10 things above in each email you send will increase the chances of seeing better actions and conversions.

People still use email. It’s connected to them via smartphones, tablets, laptops and now even watches.

If you follow the tips above with your follow up email marketing you will notice a HUGE difference!

What We Do To Help With Email Marketing

Responsive Email Design

Attractive Emails Everywhere

We will code your email in HTML and CSS that utilizes media queries to help achieve optimal formatting across all devices of all sizes.

Automated Email

Follow Up Marketing

Our marketing automation experts will help you grow your sales and convert more leads, all while saving you time, money and heartache.

Email Copywriting

Emails That Produce Results

Our email copywriting service will enable you to generate bigger profits from the marketing channel with the highest ROI.

Fully Managed

We Do Everything

Our fully managed service includes the creation of two email campaigns per month, all professionally designed and written for you.

Campaign Deployment

We Automate Everything

We focus on helping you maximize the performance of your business with behaviorally targeted, triggered communications.

Email List Cleaning

List Segmenting and Cleaning

We’ll weed out your old and tired email addresses and make sure your list is squeaky clean and ready to score deliverability points.

Our Email Marketing features

Create an Email Newsletter

Design engaging email marketing campaigns with simple drag-and-drop tools. Your design is guaranteed to look amazing in every inbox, on every device. We provide you with an unprecedented level of comfort and ease when creating and sending email campaigns.

- Email Marketing
- Email Marketing

Send Your Campaign and Ensure Delivery

Email campaigns can be sent at your convenience as we have it stored on the cloud, which means you can access it at anytime and anywhere using your desktop, tablet or iPhone. Schedule your campaign, or send it immediately. Check delivery in our reports and stats immediately. High delivery rates are guaranteed as we have feedback loops with all major internet service providers.

A/B Split Test

A/B Split Testing helps you better understand subscriber preferences, gain insight into campaign success, and effectively track campaigns over time. Split testing will identify best practices for your unique audience, the variables determining your open and conversion rates and refine segmentation. Test your subject line, from name, email content, CTA and sending day/time.

- Email Marketing
- Email Marketing

Track Campaigns. Monitor Reports

Tracking your email marketing campaign performance is easier with our email marketing software. You can easily gain insight into how many recipients opened your email, how many emails bounced, unsubscribe rates and click through stats. We offer a variety of ways to analyze and interpret your campaign performance with charts and data to help you improve your campaigns.

Since We Launched DoneRightOutsourcing

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Emails Sent For Clients
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Emails Created For Clients
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