E-commerce marketing is the practice of guiding online shoppers to an e-commerce website and persuading them to buy the products or services you offer. A successful e-commerce marketing team needs to have expertise in search engine optimization, social media marketing, and display advertising to reach the top of search results.
Our eCommerce Marketing Services
Search engine optimization
Search engine optimization, better known as SEO, is one of the most critical parts of e-commerce marketing. It is based on special algorithms that analyze the instances of specific keywords on your website. Because users navigate the Internet through search engines like Google, these results play a large role in the success of your website. A good SEO campaign can position your e-commerce website to rise to the top of the Google rankings.
Reputation management is a critical thing for online ecommerce success. Statistics show most online purchases are made after reviews have been looked into and a majority of online purchases are made after a recommendation of some kind is made. This means you need someone to manage your online reputation to ensure it’s always 4 to 5 stars and has good reviews.
Social media marketing
Social media marketing can be very important to e-commerce websites. By creating an effective Facebook business page and enticing potential customers to ‘like’ your page with exclusive offers and discounts, you will not only gain immeasurable word-of-mouth advertising through the network, but will establish yourself as a trustworthy, reputable Internet business.
Display advertising can be intimidating to smaller Internet retailers, but it has been found to be very worthwhile. By buying small banner ads on related blogs, message boards, and other websites, you can showcase your business in front of people who wouldn’t have found it otherwise.
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